We have gone out with a front-of-store promotion for the latest issue of the Australian Women’s Weekly from this morning. It’s a nice looking cover and certain to drive good early sales. More than 50% of our AWW sales are achieved in the first week. This is why we prefer to go out strong on the morning of the on-sale rather than waiting for additional publisher collateral in the second week.
The display in the photo is out the front of our newsagency, in the mall. we plan to leave it here for a week before locating it in a prominent position in-store next week.