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US magazines competing with Australian titles

prevention_usa.JPGGotch has increased our supply of the US version of Prevention magazine from three copies to five even though we donl;t sell our of the three we receive.  This is frustrating because we really want to focus on growing sales of the Australian edition of Prevention magazine.  This is far more important to us that the US edition.  these extra copies, while not beraking the back, take cash and space.  I can’t see any justification for the bump – even more so since Gotch handles distribution of the local edition.

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  1. B

    Network did this with our Womens Weekly last month. We hadn’t sold the stock we had and yet they thought it necessary “due to our sales data” to send us an extra 5 copies. I am left wondering if they actually know how to interpt the sales data being that we still had plenty (at least 10) copies on the shelf.

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  2. shaun

    Gotch – what can i say i am sure they have been reading straight out of the NDC handbook on how to over supply and i find NDC is now the reverse

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