We added Darrell Lea Easter eggs and a range of Easter gifts this week to the Easter cards we put out last week. We have these at the front of our dance floor on our lease line. Click on the photo for a larger version of the image. While it is early to be selling eggs in volume, we know that having the range out now lets customers know we are in the space – so they think of us when they are ready to purchase.
Close by the egg display and the gifts (to the right in the photo), we have our Easter cards in front and out of shot. This creates a nice Easter area which can be easily shopped – important for the shopper it attracts. This placement drives efficient sales across the three categories.
That is a good looking display mark. I am surprised you have that much space across the front of your newsagency. What is the trick?
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i will never sell easter egg choc anymore.
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