Today is National Magazine Day in the US. I am not sure that this is a national day or that the message that they are pitching is right.
Magazine Day: a celebration of magazines and attacking the stack of unread titles piling up next to your bathroom sink.
They are seeking people to get to a bookstore in San Francisco and browse, read and talk about magazines for the afternoon.
I love the idea of National Magazine Day but for me it needs to be about discovery: discovery of titles you never knew were covered, discovery of resources for hobbies which will help you enjoy your leisure time, discovery of the ultimate personal guilty-pleasure companion and discovery of the joys of the magazine department in Australian newsagencies.
In the UK they have run Magazine Week, a celebration with more structure than the US event today.
I’d like to see a Magazine Week here in Australia. I am sure that publishers and distributors could work together on this.
perhaps we could start with newspaper delivery day 10th oct.
“Newspaper Carrier Day will be observed Oct. 10. The event is sponsored annually by the Newspaper Association Managers. National Newspaper Week is considered prime time to inform and remind readers new and old that the local newspaper ties the community together and forms one of the most important underpinnings for democracy. It is also a perfect time for an individual newspaper to thank its carriers for their daily dedication and commitment to highlight the important role newspaper carriers play in the community.”
each region could have a breakfast picnic hosted by one of the publishers, for truck drivers, wrappers, and delivery people around the country.
thoughts?
peter