Our landlord at Forest Hill Chase is giving our ink promotion sign an excellent run in the centre. This week, the sign faces shoppers as they walk through the entrance near our shop. It is between us and Australia Post. In the background you can see Dick Smith. Aussie Post and Dick Smith are key competitors in the ink space.
We are given the space in the poster display unit for free. All we have to do is design and print the artwork (this was easy because we have newsXpress artwork). There are multiple locations in the centre where the posters are used – we are happy for placement anywhere. Attracting someone to the business to buy ink when they are in the centre is easier than getting them to actually visit the centre.
The poster works because it visually connects with the flyers we send to homes around our business and to the display of ink we have in store.
We are grateful for the free space from the landlord. We take up every opportunity for free marketing like this we can.
The poster looks great. I wish I could get free advertising space in a shopping center. What kind of ink is it you sell anyway?
Richard, we only sell the brands: HP, Canon, Epson, Lexmark and Brother.