The display unit we received for Real Living from ACP Magazines is improving our sales of the magazine. The title was struggling (declining) for us. Since we started displaying it here and not in higher in the traditional magazine fixture pockets, sales have improved. We are now requesting an increase in supply given that the last issue sold out and this issue is set to sell out.
I was sceptical when I first the Real Living display unit as it challenged the approach of giving a title prominent space at eye level in maxing mixtures. Indeed, I was thinking about not using the unit at all because of the footprint required on the flat space.
Different magazines respond to different tactics in different retail businesses. Clearly, in our situation, Real Living responds well to the display unit. We plan to keep this in place – we have made sure we have the space available and there is no point in messing with something which is working so well against a poor 2009.
I’d note that House & Garden us usually in this display unit. It, too, is responding well to the consistent placement.