The Gift Fair at Darling Harbour and the Home and Giving Fair at Homebush in Sydney yesterday. Both are terrific events, packed with product, business merchandising and business management ideas which newsagents would find useful.
It was good to see many newsagents at the fairs.
If you can get to Sydney today, visiting both fairs would be well worthwhile. You will see excellent new product ideas.
Newsagents are successfully evolving their businesses into the gift space. The best place to start is at these trade shows. Even in our own newsagencies, gifts is one of the fastest growing departments. Why just a couple of weeks ago we sold a lamp priced at over $200 which we brought in as an experiment. It was on display for a couple of weeks.
The key with gifts when walking the trade show floor is to remember that you are not the customer.