We are promoting Rolling Stone in front of our main newspaper display for the next few days thanks to the AC/DC cover and feature content. Given the excellent press coverage from their concrts in Melbourne a week or so ago I expect this issue to sell well – hence our decision to promote it outside the magazine aisles.
As the display shows, we have the magazine posters in the usual newspaper poster holders. We also dressed up an air display to hold the stock – do people can buy it with their newspaper.
Our recent Rolling Stone sales have not been as good as we would like. Hopefully, this timely promotion will put the title back on the radar and drive sales.
It is often not the pretty displays which sell but the strategic location and easy of shopping from the displays which drive sales.