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Tapping into the slow cooker interest

fhn_slowcooker_mar2010.JPGWe have placed copies ACP Magazines’ new Slow Cooker cookbook in with our weekly magazine as well as the food section with other cookbooks.  We know from cookbook sales over the last six months that slow cookers are all the rage at the moment so it makes sense to give this new title the co-location treatment.  In the weeklies area, the title is on the flat in front of a column of food titles between weeklies and TV related titles.

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