We are promoting House and Garden at the entrance to our women’s magazine aisle this week as part of the ACP Connections promotion. While not your usual billboard display, we have found this type of display to work well for us. Customers face it as they head to our busiest magazine aisle. It is also seen as people turn from our newspaper display and heads to the counter.
Since the unit is on castors, we can move it easily – we have done this before a couple of times in the week. Sometimes simple changes like this can do wonders for sales.