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Promoting healthy Easter gifts

rabbits_20101.JPGOur range of plush rabbits is selling well as Easter gifts.  Besides a good display, sales are helped by regular promotion on our in-store radio and by marketing collateral – both of which are promoting healthy Easter gifts.  What is interesting is that chocolate sales have not been affected by this – indeed, they are strong.  The growth in plush sales is a bonus.

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Gifts

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