We are leveraging the synergy between the Top Gear magazine and the refreshed TV show by placing Top Gear magazines with newspapers for the weekend. This Friday through Sunday placement connects with our weekend shoppers – many of whom come in for a newspaper and leave having bought some other items. These are people we only see on weekends – hence the importance of driving efficiency as much as possible.
Top Gear is a great impulse purchase opportunity – newsagents should co-locate this title and fine the second location which works.