It will be interesting to see the interest in the free MasterChef giveaway with the Sunday Herald Sun today. While not the magazine with is due to launch shortly, it is a teaser for the magazine and thereby an indicator for the appetite for the new title. I am curious because I fear we are close to saturation for regular food titles – from gourmet food down to every day food. This new title will need a unique angle for it to work. Today’s MasterChef giveaway is heavy on the TV show connection. I’ll be curious to see how this connection plays out in the magazine.
Do you know how much the magazine is going to cost per issue yet? Thanks.
i thought this give away would be a flop, but it did well yesterday.
we had a few left (40) which i rolled with todays telegraph deliveries.
peter