Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Remembering Anzac Day on in-store radio

Mark Fletcher
April 26th, 2010 · No Comments

Yesterday, it was terrific hearing Anzac Day recognised and those who have fought for Australian recognised in information broadcast in our in-store radio. While newsagencies playing any commercial radio station would have heard similar packages, what made ours special what that it was connected back to us since it was on newsXpress Radio and therefore provided a personal connection to Anzac Day coverage. This connection between our brand and the broadcast personalises the connection.

In-store radio is not widely used in newsagency channels yet our major competitors use it very well.

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Category: newsagency marketing

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