We are promoting the latest issue of Wheels magazine close to its usual location with the display shown in the photo. Using a single poster like this draws attention to the title. It promotes the new issue and reinforces this as the location for Wheels each month.
Our theory is that since guys tend to be more destination shoppers and browsers in a newsagency, a display in the men’s magazine aisle is more likely to work for Wheels than if we did it in a more public fearure area. We made the space for the display and at this stage plan on keeping it up for two weeks.
As we saw with our Money magazine display over the last couple of weeks this approach of creating a display within traditional magazine fixturing works very well.
OMFG ! There’s a Ford on the front cover !
I sound bitter yet I did get sick of buying a Holden press release every month.