With nothing in the magazines which went on sale yesterday worthy, in my view, of our prime counter impulse position, I decided to give Weight Watchers Cook Fast a go. It has three days. If we get results then it can stay the week. Last week, we sold more copies of Real Living magazine from this counter position than we usually sell in a whole month. No every title works in this location. Some are successful beyond expectations while others bomb. The key is to keep changing this offer and keep good data of what wworks and what does not. Adding a magazine to the shopping basket on impulse is good business for us and magazine publisher.