We, and I am sure many newsagents across the country, are promoting four new ACP cookbooks as gifts for Mother’s Day. In our case, we have positioned the display at the entrance to our main magazine aisle. We plan to transition the display to our main Mother’s Day display (cards, gifts and Darrell Lea chocolates) in the last week of the Mother’s Day season (when most gifts sell). ACP pomotes cookbooks every Mother’s Day and it works well for us.