Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Selling the Roberta Willaims cover story

Mark Fletcher
April 27th, 2010 · No Comments

new-idea-roberta-wiams.JPGWe are pitching New Idea next to our newspaper stand as well as with our weekly magazines this week.  With the death of Carl Williams still big news in Melbourne, the Roberta Williams cover story should drive New Idea sales – even though at least one radio shock jock in Melbourne has called for readers to boycott the magazine.  Boycott shmoycott … we will leave this display in place until Wednesday.  I hope it sells well.


Category: magazines · visual merchandising

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