We are promoting Soccer International Magazine’s World Cup 2010 program at the counter this week. While sales have been okay from the location with other World Cup titles – in the men’s magazine aisle – I wanted to see what could be achieved with a counter display.
We are still developing our broader World Cup campaign so guidance from the success of this title will help in the next few days. The display is situated near the World Cup trading cards.
Since we did not have any collateral, we went with a black and white copy of the cover as the backdrop. It looks more effective in person.