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The test for the iPad fast approaches

Apple has set prices and the launch date for the iPad.  The next three weeks will show whether the hype for the iPad translates into sales here. Apple says they have sold more than 1 million units in the US since its release five weeks ago.

It is only once publishers see the interest here (cash over the counter) in the iPad and other similar devices that they will make a decision on investing in the new distribution channel.  Many today say they are working in the area but for most this means waiting for hardware sales data and watching closely what US publishers are doing.

News Limited is the one local publisher with a strong public position on the iPad.

I’m looking forward to getting an iPad and experiencing it first-hand.

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Media disruption

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  1. Graeme Day

    Fairfax also have taken a strong position They are advertising a deal for the Fin Rev.
    I was in an Apple stor in George st Sydney Sat. and their forward orders are incredible, they say and I believe it.

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  2. a procative newsagent

    No way I am going to buy a iPad

    Just bought a Kindle that is far superior. Has access to world newspapers and can store 1500 books.
    Price US$300

    A good deal. When will technology like this hit Australia ?

    You pay for the name with i Pad

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  3. Jim

    a procative newsagent, what is it like watching movies on your Kindle?

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  4. Jarryd Moore

    a procative newsagent,

    While the kindle and the iPad’s places in the market somewhat overlap, they are vastly different devices aimed at different users.

    Kindle does not have a focus on news content. It is first and foremost a book replacement device.

    iPad is about mobile connectivity and the digital media experience.

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  5. Michael

    From a newsagent’s point of view, the iPad is a game changer.

    Using it for stocktaking and stock checking (assuming an appropriate app would be available), it would save a whole lot of time.

    As a media source though, it’s the biggest challenge newsagent’s face. The Australian’s seeming “spontaneous combustion” over the iPad (as described by Mumbrella.com.au) is a MASSIVE concern and hasn’t been highlighted here.

    Considering the hue and cry a couple of months ago on this site over a small, niche publisher that dared advertise subscriptions in it’s mag, the Australian’s actions have far stronger ramifications for the newsagency industry in Australia.

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