Based on a small sample group of 12 stores, sales for Master Chef magazine appear to have been patchy yesterday – very low in some (1) and good (8) in others. What is interesting is that the stores with stronger numbers had weaker Monday sales.
While somewhat unfair since they are from two different categories, I am comparing the performance of Master Chef to Prevention last year. The launch budgets were similar (if I recall correctly). Prevention had a stronger first day and follow up on day two. More of the launch budget was spent in retail, particularly newsagencies.
Based on what I have heard from newsagents, I suspect that a review of the launch will show that inadequate retail marketing collateral and scale out mistakes held the first issue back from reaching its potential.
By Tuesday we had sold out. We had ours on the counter.
Have ordered another 10.
Chris
Reservoir
We received 101 copies (at least 50 too many) but only one poster. Very difficult to promote without proper POS materials.
They sent us 3! sold out first day tried to order more, out of stock.
They should have sent us about 12.