Master Chef magazine has really taken off at our newsXpress Watergardens store. We were able to increase initial supply to 30 copies. We sold out in three days adn thankfully received 50 more on Friday. As of yesterday afternoon, we had 1 copy left. That is 49 copies sold in less than two days. key to the success is the high impact visual merchandising by our store manager Renee.
While it is early days for the title, it could be that Master Chef magazine is a good weekend title. I’d like that. We have built good business around Better Homes & Gardens as a weekend title. The mroe reasons we can pull people into newsagencies or build baskets on the weekend the better.
WE HAD THE DISTINCTION OF SELLING OUT BY 9AM OF THE ON SALE DATE GIVEN THAT 2 CUSTOMERS SHOW RELATED BOUGHT 20 AND 30 COPIES BETWEEN THEM,MANAGED TO GET 30 MORE AS WE RANG THE EDITORS AT THE MAG DIRECT THEY LOVE TOO HERE ABOUT SELL OUTS ETC,WILL BE RINGING FOR MORE ON MONDAY AS IT CONTINUES TO SELL OUT HOPE SUPPLY ISSUES REMAIN OK AS THIS IS A MONTHLY AND IS AN EASY ADD ON AT ITS CURRENT PRICE POINT