The British magazine display which we ran at the front of our newsXpress Forest Hill store for a week delivered an excellent sales lift – making the space and time allocation well worth the effort. My sense is that it also drew browsers into the store since we were showing ourselves as carrying more than only the top selling magazines.
A key point of difference as newsagents is the depth of our magazine range. We ought to embrace and promote this more. By only promoting top selling titles, as many of us do today, promote that we are me-too retailers, competing in a crowded market. The british magazine display and other specialinterest displays we do push against this.
could not agree more,our mags as you know cannot be matched for range anywere,our front wall is full of mags pretty unique to us,we promote our difference constantly,we rarely stick posters up re mags that the public already knows about and can get anywere,I was in another agent north of sydney last week it had 1 copy of Aust Vouge on sale we as normal had roughly a dozen vouges and probably more from around the world on sale at the same time, as an example,this is what mag readers and devotes are looking for why more agents dont give it a go is amazing I am tired of seeing the same stuff be it cards mags or stationary on just about every agents shelves,no wonder the channel is so predictable and boring to so many,sorry but I would encourage others to give it a go