We gave over a couple of pockets to promote the free coffee available to readers with New Idea this week. The simple display with an A4 poster worked well for us, delivering strong sales.
Given that some customers will choose between a few titles, promoting a value proposition like the free coffees can help guide the choice.
I’d much rather promote a value add than discount a title to get the sale – especially in a shopping centre where rents are high and every cent is valued.