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InStyle magazine promotion works

fhn_instyle_may3110.JPGOur in-location display for InStyle magazine has worked very well.  We have achieved a 77% sell-through in 13 days.  This is the only place the title was promoted.  The display has helped push the performance of this issue of InStyle above average for us to this point in the sales cycle.  I am not suggesting that the display is the only reason for the sales success.  No, the magazine itself has plenty to do with this including the cover.  The display is designed to help people looking for the title to easily find it as well as to promote it to others browsing in the aisle.  It’s all about making shopping easy.

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