We are promoting the latest issue of NW magazine at the counter this week. The free VIP card stuck to the cover which gives the reader a discount on shoes is a good value add-on to the magazine which we are happy to promote.
The value add is the reason we are promoting the magazine in such a prominent position as well as in its usual location and the basket builder stand.
The execution by ACP is excellent – well attached VIP card to the cover, good marketing collateral, good offer.