We are promoting the latest issue of Prevention magazine at the counter this week as it comes with a free Flat Belly Diet recipe book. We also have the magazine in our women’s health section as well as in a display unit next to our newspaper stand. Overkill? Maybe. Worth the effort? Absolutely!
I expect sales for this issue to be very strong, reflecting interest in the d.
Newsagents who treat the latest issue of Prevention in an average way will not achieve the sales bouce it could deliver with better promotion.