I expect to see a lift in foreign language newspaper sales in newsagencies through the next month as a result of the World Cup.
While capital city dailies will have good World Cup coverage people from Italy, for example, will want the more parochial coverage from an Il Globo.
We are working on a change to how we display the newspapers to drive greater impulse business.
Mark who distributes that paper ? we only get the La Fiama in
THE LA FIAMA ONLY GOES TO QLD WE DONT GET THE GLOBO
I believe they are owned by the same company. H.O. used to be Five Dock N.S.W.
Sorry, make that next suburb,Leichhardt N.S.W.