We are actively promoting the $30 million OzLotto jackpot in a range of places including in with magazines as the photo shows. We have these A4 posters atop the magazine units in each of our aisles. This level of promotion of jackpots, particularly for OzLotto, has worked well for us in the past. While I’d like Oz to go off to one of our customers on Tuesday, I’d like even more for it to jackpot for a few more weeks. This would warm up newsagencies and lottery outlets through winter.
Our other promotion of the lottery jackpot includes: price point promotion at each counter sales point, a display at the entrance to the store, promotion with our newspaper stand and an attractive syndicate board.
Some newsagents question why we do so much work promoting Oz over and above what is required by Tattersalls. I see lottery traffic as essential to our businesses for the next three to five years. Winning a new customer from this promotion and retaining them is valuable over the course of a year once you add impulse purchases to their lottery product purchases.
We have customers shopping with us today who started last year when Oz last had its run of jackpots.