Kudos to Darrell Lea for producing another excellent counter unit. Too often we have suppliers who ask us to put products at the counter but do little to help achieve this. Darrell Lea started playing with counter units a couple of years ago having previously pushed back on the idea.
This latest counter unit is for their Fruit & Nut Rocklea Road. It offers everything I want to see in a counter unit – attention grabbing graphics, a compelling offer, a new product and a good impulse purchase friendly price point.
This unit from Darrell Lea puts what is provided by most other newsagent suppliers to shame.
We have it at the counter and move it from one counter point to another through the week. Sales are excellent. The bar itself is delcious!