The Tour de France starts early next month and we, like every newsagent in Australia I am guessing, have started receiving stock of Tour related titles. I was surprised at the amount of stock we received for the Official Guide but I checking last year’s sales showed that the increase is warranted.
We will start to promote Tour de France titles at the front of the store and elsewhere in the next week or so, once we have more of the World Cup under our belt.
The two Tour de France titles have already outperformed our miserable World Cup sales. On a side and pleasing issue, one of my customers just came back to buy a second copy of this month’s Australian Mountain Bike for a friend because she thought that the free DVD in it was excellent, but she mentioned that there were a lot of complaints for an issue earlier in the year with DVD, because subscribers missed out. One up for us for a change!