A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting the free fat loss guide with Women’s Health

womens-health-jun2010.JPGWe are promoting the latest issue of Women’s Health at the counter since it comes with a free weight loss guide.  We also have a terrific display for Women’s Health in with our other women’s health and fitness titles.  We plan to leave the counter display in place for the rest of the week.  Women’s Health is a title for which we have seen good impulse purchase business.  Given the cost of the premium counter space, we like to keep it for titles which will deliver.

0 likes
magazines

Join the discussion

  1. averill

    THE COLES STAFF LEFT TODAY ALL CARRING THEIR DOLLY UMBRELLAS, OF WHICH I HAVE TO RETURN AS FULLS. MAKES MY DAY

    0 likes

  2. shaun s

    gave ours away to a few elderly ladies as it was raining and just about guarantees there return

    0 likes

  3. mary

    averill, ours go back as fulls always minus the gwp..most other agents I know do this aswell,so maybe you are the one missing out.

    Could someone clarify this do gifts go back with fulls or not??

    0 likes

  4. Brett

    I dont send the gifts

    0 likes

  5. mark

    I only returned the plastic bag

    0 likes

  6. AVERILL

    thanks guys, I have been missing out and paying frieght for these gifts

    0 likes

  7. Aaron

    Even something small like returns is a problem for retailers.. Does it actually say it anywhere explicitly about gift returns?

    I understand full return to mean just the magazine itself, as the gift is just an extra.

    0 likes

  8. Julie

    Mark I like this idea of displaying magazine at the counter a lot. I an trying it now and having some good success. Thanks for the tip.

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image