We are promoting the latest issue of InStyle magazine with a high profile in-location display in among fashion titles. This display can be seen by all customers visiting our main magazine aisle including those stopping for the high volume weekly titles at tthe entrance to the aisle.
we will leave this display up for two weeks. The sales decay rate for InStyle indicates that we can expect the display to drive good sales well into the second week whereas many monthlies see sales fade by then.