We are promoting the latest issue of Mad magazine on our main newspaper stand. The cover send up of the Underbelly TV series will hopefully drive impulse purchases. This is a good example of where a cover of a magazine gives us an opportunity to leverage appeal beyond the regular customer. By co-locating stock away from the comic section we get Mad magazine it in front of plenty more eyeballs. Sure we may only sell one or two copies more but that’s our job – to seize opportunities like this as we see them.
are they still making Mad magazine? I haven’t seen that magazine for 20 years…!