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Cover up of The Age

age-june26.JPGThe AGE had a brilliant wrap-around yesterday, Saturday, covering the ascention of Julia Gillard to the prime ministership.  They ruinied with an ad for HBA stuck right over the word AGE on the masthead.  Why print the masthead at all, run a strip of ads instead.

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newspaper masthead desecration

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  1. Y&G

    And they make a nasty streak when they’re removed anyway.

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  2. Graeme Day

    Mark,
    you know as well as any man that everywoman likes to hide her AGE!especially the P.M.

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  3. Bruce

    I wonder if the companies who pay to advertise this way realise how many of these stickers come off during the wrapping process for deliveries. What a waste (of both time and money)!!!

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  4. Graeme Day

    Great advertising Should be more of it!

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  5. Graeme Day

    If you think about it the advertiser must pay a premium for all you people notice it and if they do then there is more chance of higher delivery fees. Be positive less advertising less chance of an increase in delivery fees. More stickers more often.

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  6. Helen

    What are you smoking Graeme Day? We have had a couple of delivery fee increases in ten years. I am worse of today than in 2000. Not one red cent of advertising money gets to newsagents. get a life.

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  7. Max

    +2

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  8. Graeme Day

    Helen,
    Lighten up I am not serious Look at what was said about Gillard and the AGE.
    If all newsagents have to worry about is poster stickers on the front page of newspapers then they must be going ganbusters in their trading.

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  9. shaun s

    Graeme i must say that your comment was pretty funny , not sure if any one else got it

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  10. Aaron

    i liked the comment as well, but i see covering the masthead of a paper the same as covering up your own signs/windows in a newsagency/retail shop with posters from others.

    just looks messy and cluttered.

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  11. Aaron

    Mark, just saw this ad on the side:
    —————
    WHO Magazine Subscription
    Try 6 issues for Only $6 Save 78% plus Free Delivery
    —————-

    Isn’t that kind of counter-productive to the blog?

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  12. Hemi

    Thinking of taking up the Who offer…but how do i order about 30 subscriptions

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  13. shaun s

    are there any rules saying that you cannot oder 30 subscriptions ?

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