Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Cover up of The Age

Mark Fletcher
June 27th, 2010 · 13 Comments

age-june26.JPGThe AGE had a brilliant wrap-around yesterday, Saturday, covering the ascention of Julia Gillard to the prime ministership.  They ruinied with an ad for HBA stuck right over the word AGE on the masthead.  Why print the masthead at all, run a strip of ads instead.

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Category: newspaper masthead desecration

13 responses so far ↓

  • 1 Y&G // Jun 27, 2010 at 8:25 AM

    And they make a nasty streak when they’re removed anyway.

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  • 2 Graeme Day // Jun 27, 2010 at 4:34 PM

    Mark,
    you know as well as any man that everywoman likes to hide her AGE!especially the P.M.

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  • 3 Bruce // Jun 27, 2010 at 6:51 PM

    I wonder if the companies who pay to advertise this way realise how many of these stickers come off during the wrapping process for deliveries. What a waste (of both time and money)!!!

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  • 4 Graeme Day // Jun 28, 2010 at 1:30 PM

    Great advertising Should be more of it!

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  • 5 Graeme Day // Jun 28, 2010 at 1:35 PM

    If you think about it the advertiser must pay a premium for all you people notice it and if they do then there is more chance of higher delivery fees. Be positive less advertising less chance of an increase in delivery fees. More stickers more often.

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  • 6 Helen // Jun 28, 2010 at 1:42 PM

    What are you smoking Graeme Day? We have had a couple of delivery fee increases in ten years. I am worse of today than in 2000. Not one red cent of advertising money gets to newsagents. get a life.

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  • 7 Max // Jun 28, 2010 at 1:45 PM

    +2

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  • 8 Graeme Day // Jun 28, 2010 at 4:13 PM

    Helen,
    Lighten up I am not serious Look at what was said about Gillard and the AGE.
    If all newsagents have to worry about is poster stickers on the front page of newspapers then they must be going ganbusters in their trading.

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  • 9 shaun s // Jun 28, 2010 at 5:42 PM

    Graeme i must say that your comment was pretty funny , not sure if any one else got it

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  • 10 Aaron // Jun 29, 2010 at 3:57 AM

    i liked the comment as well, but i see covering the masthead of a paper the same as covering up your own signs/windows in a newsagency/retail shop with posters from others.

    just looks messy and cluttered.

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  • 11 Aaron // Jun 29, 2010 at 3:59 AM

    Mark, just saw this ad on the side:
    —————
    WHO Magazine Subscription
    Try 6 issues for Only $6 Save 78% plus Free Delivery
    —————-

    Isn’t that kind of counter-productive to the blog?

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  • 12 Hemi // Jun 29, 2010 at 11:01 AM

    Thinking of taking up the Who offer…but how do i order about 30 subscriptions

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  • 13 shaun s // Jun 29, 2010 at 12:44 PM

    are there any rules saying that you cannot oder 30 subscriptions ?

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