The Cairns Post yesterday promoted a competition with an iPad as the prize. Entry was by liking the Cairns Post on Facebook.
There are a couple of things which interested me about this: The Cairns Post does not currently have an iPad app; and, it took a bit of work to find their Facebook page since the tip in the ad was inaccurate. I found the link by reading the story about the competition online.
The above points aside, a newspaper in a regional centre running a competition with an iPad as a prize is interesting. Newspaper publishers still say to newsagents that it’s business as usual. Now, three weeks into my own iPad experience, I’d say that’s not true. It is not business as usual for the distribution of news and information.
If I were involved in the Cairns Post promotion I’d make sure that my Facebook page is easily found. I’d also make sure that I have an iPad presence – to connect the promotion to innovation on the iPad. Otherwise, why promote the new distribution channel when you are not there yet?
Did you try finding cairns.com.au on facebook as the ad depicts rather than The Cairns Post?
Yes and did not find it. The search needs to be cairnspostcomau.