The slow cooker cookbooks in our latest book sale are perfroming very well. It’s terrific seeing people buy two at once. We facilitate this by displaying all the slow cooker titles together. We will add the Women’s Weekly slow cooker cookbook to the mix when fresh stock arrives in a couple of days – we easily sold out more than a month ago.
We are not known for selling books as we get in an out of the category several times a year. This means that most book are purchased on impulse. Books are a key part of our basket building strategy – great margin too.