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Newspaper shows no value in masthead promotion

age_july4.JPGThe Sunday Age today promotes TWO GREAT MAGAZINES on the front page of the newspaper.  The promotion is wasted, however, by the ad for wotif which has been stuck over the word magazines.  Why promote two great magazines when you know it is going to be covered up?  The ad people will say that the ad is removable.  Maybe so, but not by somone browsing.  It is the browsers  the promotion of TWO GREAT MAGAZINES is aimed at.

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newspaper masthead desecration

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