By yesterday morning we had sold out of Philosophy Now magazine. Our usual sell through is between 25% and 50%. Our tactical placement of the title with newspapers last Monday is what created the opportunity for the sell-out. The brilliant cover is what drove the impulse purchases.
We have opportunities like this every day in our newsagencies. It is vitally important to our health that we work tactically on extending a shopping basket with just a newspaper to a newspaper and something else.