We are promoting issue #3 of the master chef magazine next to our main newspaper stand, in with our weeklies as well as in our usual food titles section. If Issue #2 is anything to go off we expect to see another lift in sales. That’s right, issue #2 sold out and achieved a great increase on the launch issue.
The key to success is tactical placement in high traffic areas – hence our placement next to the main newspaper stand. Next week, we will run the title at the counter for a few days. Constant movement is essential in chasing impulse business for a title like master chef.
The over the counter feedback on the title is very strong. People who have purchased the magazine comment positively about it. This is where master chef is a stand out from title launches in recent years. I cannot recall such unsolicited and positive comment for a new title.
Would you believe, had to order more of #2 and sold 6, got only one of #3. Thats what I like to see, send overseas crap by the dozen, don’t worry about the Aussies that sell well
Can I ask where the display stand came from ?
Didn’t you hear, you have to be in a shopping centre to get a display stand or to have any of the distributors give a stuff about you. If your are in a strip shop forget the stand, better still, don’t even bother sending any posters or promotional material, just undersupply us on magazines instead. They can shove Masterchef magazine where it fits.
Anyone who wants to promote master chef please email me direct at mark@towersystems.com.au and I will contact News magazines and see if they can help.
where in sydney penrith or north western areas specifically , or in any area of metropolitan area , can i purchase backcopies of masterchef mag 1 AND 2 , AND www slow cookercookery book. have been looking for a while up to yesterday even. willing to order immediately /pay. thank you