We have refreshed the ACP Magazines basket builder stand next to our busiest counter position. We have selected four ACP cookbook titles for promotion here for the next week.
We know that Slow Cooker will work because of past success.
Moroccan food is the new title out yesterday. With the surge in sales of tagines I’d expect this title to work very well for us. I may be wrong but I think this title has the potential to come close to the success of the runaway success Slow Cooker title.
Here is some information which ACP did not tell you which may help you understand the opportunity for the new Moroccan title:
- Moroccan cooking is the new foodie ‘thing’.
- Tagines, used to create many of the dishes, are selling like hot cakes in homewares stores.
- The keyword tagine is the subject of 110,000 searches a month currently in Australia using Google. That is a quarter of all global searched.
- The keyword moroccan is searched 368,000 times a month in Australia using Google.
- Moroccan food is delicious!
The in-store promotion opportunities for the Moroccan title are as good as for the slow cooker: sell tagines, do some cooking, start a recipe club, sell other Moroccan recipe books. Create a niche, get known for it and watch your sales grow.
If you don’t have room to feature a range of the new titles, focus on the new Moroccan title. It should work in a wide variety of situations.
Mark you are right about Moroccan food, it is very popular. I had not thought of the ideas you have written for promoting this new cookbook. Thank you.
I got onto the slow cooker title late because I only just found out about this blog. I will jump on this new cookbook today.
Why do you have to come up with sales ideas instead of ACP? That is what I would like to know.
Great tips mark. Now I have some ideas for selling the moroccan cookbook. Thanks again!