Based on the questions from customers yesterday, the latest issue of Donna Hay kids magzine (on sale yesterday) looks set to be a huge success. We are pushing the title hard with a great display out the front of the store, facing into the mall. We will run this display for a week. We also have Donna Hay kids magazine displayed in our food section as well as in one pocket in the column of food titles in with our weeklies
I made the decision to run the front of store display as well as our in-store co-location strategy on the basis of the attractive cover and the strong Donna Hay brand. We know from past experience that sales will reward the effort.