We are promoting the Australian Women’s Weekly at our main counter this weekend – in what will be seen by some as an unusual move.
While sales for this issue of AWW have been okay, I want to see what we can do to drive a boost in this second week of the on-sale. The prime counter position with a focused display should do the trick. We kept collateral from last week for a second crack display – we always do this.
I figured that since it is the last weekend of the school holidays mums and grandmums may have time to start to think of themselves again and may like to treat themselves by buying AWW. My reasoning may be wrong, who knows. It’s worth a shot.
As note here with regularity, change is important in our businesses. We should not be afraid to promote monthly magazines in their second and third week of the on-sale. My own experience is that with the right title and the right cover you can drive good incremental business.