We are pitching Money magazine in an air stand at the counter, next to our current ACP cookbook display.
This is a different approach for Money magazine, we have recently been relying on in-location displays. On seeing the cover yesterday morning I thought it was worth trying near the counter, especially on the weekend when we have more males shopping than during the week – it seems that way at least.
The display itself is nothing really, a couple of colour copies of the cover. The trick is the stand itself – it places the magazine at a level which can be easily reached and which will be noticed by shoppers at the counter.