Warrick Hosking at newsXpress Gympie had a slow cooker cooking Mexican slow roasted lamb shanks on Thursday as part of the Women’s Weekly Slow Cooker in-store promotion. He sold out of the slow cooker cookbooks. Now that is retail theatre working!
If you are on Facebook, and you should be, search for newsXpress Gympie and follow the other initiatives Warrick runs in his newsagency.
On the back of what I blogged here a couple of days ago about the new Women’s Weekly Moroccan cookbook, Warrick went our and bought a tagine and is planning the next in-store cooking experience.
Warrick, with those glasses mate i can hear M@sterChef calling now!!!!!
Did it smell nice in the shop?? (To encourage sales)
We sold most of the books late in the afternoon when people are starting to get hungry,
The smell of the food went straight out the front door.
Have taken orders for 9 more books so it was an absolute success.
Well done!
I wish I could sell some of the dinners customers smell cooking out the back some days 😀
WARRICK DID YOU HAVE SAMPLES OR DID YOU JUST HAVE IT COOKING ON THE TABLE
No, didn’t have any samples because of the size of the lamb shanks but our Moroccan dish in a couple of weeks, customers will be able to taste in the shop
Forget the food he guy in the apron looked fantastic…