Given that the food segment is outperforming all other magazine segments, we are taking the opportunity to promote a range of food titles out the front of our store. You can see from the photo that we are using well-known brands across the top of the display and the Annette Sym Symply Too Good titles down one side – to draw people to the display.
Thsi display is not about creating a pretty billboard. rather, it is designed to drive impulse purchases – it is passed by the majority of our lottery customers.
By promoting range we are reinforcing our point of difference over other magazine retailers nearby.
We will leave the display up until Monday – unless there is demand for the space with Friday’s magazines.