Tomorrow’s Australian Women’s Weekly has Julia Gillard on the cover and a 4,000 word article and an excusive photo shoot reports The Australian.
Newsagents can embrace the opportunityhere. Declare a Julia day. Redheads get a discount. Put staff in red wigs. TNW have these. There are plenty of other marketing ideas around the cover story – brainstorm with your team.
If you do a traditional display expect a traditional outcome. If, on the other hand, you have some fun and engage in a more energetic and personal way with the title, expect a more energetic response from your customers.
Should put them on a spare spinner – be right at home then !!!
No way will i be helping her to win unless it has a bit about her and Emerson and his seperation from his wife and the the fact she was a commo. IT could be down the back
DR, what is a commo? It’s not about who wins, it’s about sales !
Hi Richard take a good look a Cuba China .You work give them the money and they spend it.or waste it.If they get up look out for more tax + green tax.She was a member of the left -wing commo party untill 2002,i am looking at the long term here
Any sort of political affiliation tends to piss off hardened political supporters (especially conservatives, I think you’d get a few bitter old people complaining about bias)… as much as its about fun generally the older crowd would probably take offence. Ugh.
I think the key with this idea is to pull it off in such a way that it can only be taken as a laugh.
DR, you might want to take a look at who is actually proposing to increase company tax and who is proposing to decrease it.
It might also be of benefit to you to take a look at the history books. Gillard was a member of the Socialist Forum, a left wing political activist group, not a communist political party. Abbot once almost joined the seminary. Cleary both have come a long way since their university days.
Squee, your right, it may piss off a few hardened political supporters. Newsagents need to judge their customer base and determine if its right for them. If your in a highly conservative area with an older demographic … maybe not the best display to be promoting.
Lucky for us were in a Labor dominated electorate with a young family demographic … so it’ll be red heads on display come tomorrow.
DR, it was a bit tongue in cheek, you mean a communist. Yep, that’s where we are headed, to a communist regime, pull your head out of the sand… will you display a Tony Abbott life size figure when he’s on Men’s Health 🙂
who else is over picking up the maggi cook book insert that keeps falling from this aww?
I am in a very liberal area and we had a customer this morning who told us she wouldn’t be coming into our shop any more because we had done a great (in my opinion) display of AWW. You can’t please all of the people all of the time.
And these are the brick walls we’re forever hitting our heads against.
Some mothers do ‘ave ’em!
obviously it is not the display your customer is fretting about – it is the looming pack of imbeciles in the Labor Party that may get elected
this issue is not selling in my shop.
From what I am seeing it was a mistake from AWW to do the issue now, they must have known an election was coming. Our customers are saying they have to deal with election issues and Gillard/Abbot on every other media, they do not want it in their mags as well and are avoiding this issue.
Could just be here?
Try taking the free Maggi cook book out and sticking it on the front cover dead centre. You might sell more because everyone likes a freebie!!!
It looks like Catt Blanchett to me
zombie to me