Sales for the latest issue of the MasterChef magazine are excellent if the data I have seen is anything to go by. Achieving a sell through of 75% in the first three days for a monthly magazine is excellent. In one of my stores, we have sold out. In that location MasterChef was used to attract shoppers to the store by way of a display facing into the mall. Hopefully we can get extra stock and really push sales figures for this issue.
Newsagents I have spoken with on the weekend have reported excellent results.
While some in publishing circles are wondering what will happen now that the TV show is off the air, my feeling is that clever promotion and the forthcoming Junior MasterChef TV show should see the magazine continue to do well. Customers love it and they are happy to say so across the sales counter.
sold out sat
Mark . Not surprised with your sales given that fantastic display and agree with you about ongoing sales $4.95 is a very good price for a quality magazine. Also think that the Masterchef fans will get theire “fix” from the mag whilst there is no show om.
We have had great success with masterchef mag too but I believe this is the last issue apart from one more
to showcase the whole season.
Don’t despair put Delicious, Gourmet and Donna Hay under the eyes and they will improve (they went down a little when masterchef was
available.