Revenue from books in July was up 38% compared to July 2010 at our Forest Hill store. This is a brilliant result since around 75% of books are purchased on impulse. The remainder are purchased as a result of external marketing we do to drive new traffic based on the book offers. With an excellent margin, the value of the sales increase is considerable.
The success of the book sale is down to the work of our in-store management and team – constantly moving stock, refreshing displays and engaging in tactical placement in the store away from the book sale.
Can anyone give me some supplier details I currently have a small range of discount books which come from Carinya Book Dist. I would appreciate any info
australian book wholesalers or herron books
Over the past 3 weeks (since the election was called) we have sold more books then newspapers, it may be a coincidence but I think people are sick of all the BS and garbage, we get our discount books through ABW they are pre-priced, at good margins and have a great range. Getting closer to fathers day we will include more blokey titles.
ABW is the best. Go wwith their flyer based offers – promote outside your store.
Can you pick and choose your own titles or do you just get whatever is available at the time from abw.
Does abw have a web site?
Kellie, here you go:
http://www.austbw.com/abw/