One magazine which is responding well to promotion is Good Health. We have the display in the photo placed at the entrance to the women’s magazine aisle. This is what people see when they enter the aisle. This afternoon I saw the perfect example of this display working. A customer walked in, picked up a newspaper, walked toward the weeklies, noticed the display, browsed the title, picked up a weekly and then went back and picked up Good Health for purchase.
Watching customer behaviour is important in assessing interaction with displays. I want to see interaction and then measure sales. Without these the display is useless to me.